Jeff Erramouspe

Creating effective lead nurturing programs is a significant challenge for many marketing organizations.  At Manticore, we spend a great deal of time measuring and tuning our lead nurturing efforts to ensure that we are delivering the highest quality leads to our sales team.  While there are many variables to think about, we find that focusing on five key elements has the greatest impact on our overall results.  When you start your next periodic review, think about these five things to focus your overall efforts: Double Check Your Lead Definitions:  Marketing and sales should be in agreement on what constitutes a fully qualified lead.  Definitions of a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL) may vary over time based on market conditions and business objectives. Make sure your MQL and SQL definitions are properly tuned with respect to vertical m... (more)

The Yin and Yang of Content and Marketing Automation

Last week, our President, Jeff Erramouspe (@jefferramouspe), sat down with DemandGen Report via Skype to discuss the latest trends surrounding content marketing and marketing automation.  The focus of the discussion revolved around the symbiotic relationship between content and marketing automation . As more and more emphasis is placed on content, it is necessary to have the means to deliver it to a target audience. Jeff explains how having good content without the technology, or vise-versa is useless.  Additionally, Jeff touches on the recent release of Manticore Winter 2102 —th... (more)

Why B2B Buyers Are Like ‘The Bachelor’

One of my guilty pleasures is to watch ‘The Bachelor’ on Monday nights with my wife.  While it is true that this show may actually decrease your IQ as you watch it, I firmly believe that you can offset the loss of brain cells by making snarky comments about the participants, thus improving your quick wit and comedic timing.  (Plus, we also watch “Downton Abbey”, which makes you smarter just because it's English.) A few weeks ago, I was preparing for my presentation at the 2nd Annual Content Marketing Retreat in Langley, WA while enjoying my weekly dose of manufactured “reality s... (more)

3 Steps to Aligning Marketing and Sales

As B2B buyers leverage Web 2.0 and social media to streamline their purchasing processes, the line between marketing and sales as it relates to prospect interaction becomes blurred. Marketing must take on the early-stage lead/prospect communication that was once the sole responsibility of sales, and frequently the two groups must work together to nurture a buyer from lead to prospect to customer.  While challenging, it is possible to get marketing and sales on the same page.  Below I have outlined three steps that can move your organization towards marketing and sales alignment. ... (more)

Reflections on the 2nd Annual Content Market Retreat

As the 2nd Annual Content Marketing Retreat unfolded, the Langley Center for New Media was like a petri dish for best practices, thought leadership, and revolutionary ideas for content marketing. I was honored to be a speaker (and Manticore Technology a sponsor), joining experts from across the U.S. to present on current issues surrounding content marketing and share case studies and tips on how to maximize various aspects of a successful content marketing campaign. The experience was very enlightening. Personally, I acquired enough knowledge on these two days to fill a book (now... (more)