Jeff Erramouspe

I participated in Russell Sparkman's "3Q4" series of blog posts he is creating during the run-up to next week's 2nd Annual Content Marketing Retreat.  Russell asked me about the skills gap in marketing automation, the role of content in demand generation, and how organizations should start measuring their content efficacy.  You can read my responses here. In addition to me, Russell has inteviewed many of the speakers at the event, including  Curata CEO Pawan Deshpande, Me!Box Media CEO Mark Jacobs, Diivy HQ CEO Jayme Thomason, and the keynote speaker, Rod Brooks, CMO for PEMCO Mutual Insurance Company.  If you're interested in a number of great perspectives on content marketing you should check out these posts. And don't forget, there is only one week until the Content Marketing Retreat kicks off on January 26th.  There is still room to register and you can get 20% ... (more)

Can Social Media Help Product Marketers?

We all understand that Social Media is another tool in your arsenal to improve your sales rep success, but it can be used for more than just delivering marketing messages and keeping customers engaged with sales. As a product manager, I started thinking about how Social Media could help me communicate with the customers more directly and build a better product. Traditionally, the role of a product manager is to collect customer feedback and enable engineering to update the solution based on customers’ needs. Integrated in appropriate sources and communities, the requirements col... (more)

Thought Leadership Interview: Brian Hansford Provides Insight on Using Marketing Automation Effectively

Technology is a critical driver of transformation within the B2B marketing and sales arena. There’s no question marketing automation solutions are becoming standard for best-in-class organizations. However, marketing technology alone cannot improve marketing performance.  That’s why process change and training must accompany marketing automation adoption.  To gain some insight on how organizations can get the most out of their solutions, I asked Manticore partner Zephyr 47’s Brian Hansford to answer 6 questions about how to plan for and use marketing automation effectively. You... (more)

Webinar: 3 Pillars of Marketing Automation Success: Find, Connect, Engage

You've heard it before: Marketing automation success relies on the process that drives it. But what should that process look like? In our experience the foundation of a successful marketing automation process rests on three key pillars: Finding prospects through identifying your ideal prospect profile and understanding their behavior, Connecting with those prospects through relevant messaging and delivery, and Engaging them through a strategically designed plan developed to build relationships with them and move them through their buying processes Join us for a webinar on April 2... (more)

Six Advantages of Progressive Forms for B2B Marketers

In B2B Marketing, gating premium content with forms is the practice for building in-house lead databases. Whether offering a white paper, eBook or Webinar, providing in-depth, expertise content your prospects want badly enough to fill out a form is a common lead generation challenge. But, even after the prospect has filled out one form, the challenge doesn’t end. The prospect must be nurtured and qualified as sales ready before marketers can prove they’ve contributed to demand generation goals. Progressive forms give marketers an edge. Let’s face it, requiring prospects to fill o... (more)